Rihanna is an all-round woman. From music, beauty, fashion, acting and now an allegedly lingerie line is cooking. With massive success in previous entrepreneurial routes, we expect the lingerie line will reach higher heights than other lingerie lines after its launch since you know, every lady wants to be & wear Rihanna.
TechStyle Fashion Group has struck a deal with the Fenty queen which will see her expand her beauty and retail empire to include a lingerie line. This is a strategic move by TechStyle Fashion Group which is a parent company behind successful subscriptions sites like ShoeDazzle (co-founded by Kim Kardashian, Brian Lee and Robert Shapiro and in collaboration with Keke Palmer a singer-actress), Fabletics (in partnership with singer Demi Lovato & actress Kate Hudson) and JustFab.
The move by TechStyle to team up with Rihanna is speculated to be an effort by the company to file for an Initial Public Offer (IPO).
Although the said-lingerie line’s official release date is not known, TechStyle has been working on the collection for over a year and has already produced samples.
With the already loved and popular Fenty Beauty cosmetic Collection and Fenty x Puma apparel line, Riri’s lingerie line launch will see most ladies emptying their bra drawers and spending all their money on the collection.
We just can’t wait for the collection to launch but we are ready when you are, Riri.