Phillipine Mtikitiki has been appointed as the as General Manager, Coca Cola’s East & Central Africa Franchise, based in Nairobi, Kenya, effective 1st June 2019. She will be taking over from Ahmed Rady who has been appointed as General Manager, Egypt, effective 1st June 2019 and will be based in Cairo, Egypt.
“I am very pleased to announce Phillipine’s new role. With Phillipine’s expertise and track record, I am confident that her leadership will take the business to new heights in this region, which is full of opportunity and growth,” said Bruno Pietracci, President of Coca-Cola’s Southern & East Africa Business Unit (SEABU)
Mtikitiki, a Fast-Moving Consumer Goods (FMCG) professional with lots of experience will be handling Operations, Marketing, Planning and Commercial Strategy. Coming on Board to Coca Cola as the General Manager, she will be responsible for developing and managing the business strategy across East & Central Africa.
“I am thrilled to have been appointed as the first female General Manager for the East & Central Africa Franchise. The Franchise has been growing steadily over the last few years, supported by the region’s rapid urbanisation and expanding population. These trends also form the backdrop for our drive towards innovation and creating consumer-centric brands, which I’m very excited to lead, ” Phillipine noted.
With a master’s degree in Business Administration (MBA) from Henley Business School, a bachelor’s degree in business administration and Honours in Economics from the University of KwaZulu-Natal, she served as a Region Franchise Manager for Southern & East Africa Business Unit (SEABU), leading and executing the business strategy across Mozambique, Namibia, Botswana and Zambia before her appointment as the General Manager.
Phillipine joined The Coca-Cola Company in 1998 as a graduate associate. Over 13 years, she worked across the business unit and it’s bottling entities in South Africa in various functions and roles of increasing responsibility, giving her a deep appreciation of the dynamics and opportunities this region holds. Phillipine celebrated her 20th anniversary with the company in January 2018.