Coca-Cola Beverages Africa (CCBA), a bottler and distributor of trademarked beverages owned by The Coca-Cola Company has announced the appointment of a new Managing Director for Kenya, Mayotte, and Comoros.
Xavi Selga who first joined CCBA as the General Manager for East Africa Bottling Share Company (EABSC) in Ethiopia in February 2014, a position that he occupied until 2016 when he became the country Managing Director for Ethiopia, is now the new Managing Director for the three countries effective 1 May 2019.
He is well-positioned to lead the business in Kenya into its next growth phase where CCBA aims to maintain the current momentum gained in the Kenyan market. Xavi steps into the position, previously occupied by Daryl Wilson who has been appointed to head operations in Ethiopia as the Managing Director for CCBA in Ethiopia.
With over fifteen years in management, Xavier brings a wealth of experience, a broad range of it in bottling operations and extensive knowledge of the soft drinks beverage business on the African continent.
Prior to his appointment at EABSC, Xavier was the Managing Director for Equatorial Coca-Cola Bottling Company (ECCBC) in Ghana for two years. Before working in Ghana, he was the Managing Director in Algeria preceded by a number of senior roles with ECCBC in Spain, North Africa, and West Africa.
While in Ethiopia, he transformed the market and business culture over the last five years. His huge success in building the CCBA business in Ethiopia was based on building people and he has consistently delivered stellar results, exceeding business plans.