Popular beverage manufacturer Cocacola company has today added variations into its existing product portfolio to provide its consumers with an assortment of beverages to choose from, made to suit their specific needs.
Aligned with its growth strategy and operating model of changing consumer tastes and buying habits, Cocacola Company has today unveiled diversified varieties in its category clusters of water, nectar juice, ready to drink coffee, tea bags and sports drinks.
Among its new products are Minute Maid Nutridefenses; a nectar juice fortified with vitamin E and Zinc, Coke plus Coffee; a fusion of Coca-Cola and coffee with a formulation of added coffee and fifty per cent less sugar, Powerade; a sports beverage that replenishes electrolytes, carbohydrates and vitamins during physical and sporting activities. The company also unveiled its Without Sugar portfolio namely Coca-Cola, Fanta, Sprite and Stoney.
“With innovation at the core of our new business strategy, we will be able to create more opportunities for the use of local ingredients and other inputs. We will also create more jobs for farmers, youth and women. We’re listening carefully and working to ensure that consumers are firmly at the centre of our business so we can continue to grow responsibly.
“We’ve been very clear that for us to drive sustainable, profitable growth of our brands, we also need to encourage and enable our consumers to control added sugar consumption. We are making a very conscious effort to not just expand our portfolio, but to shape our portfolio in a very deliberate way,” said Nelly Wainaina, Head of Marketing Kenya and Tanzania, Coca-Cola Central, East and West Africa (CEWA) Limited while speaking at their office in Upper Hill, Nairobi.
Having a keen eye and interest in the Kenyan and regional market at large, Cocacola company over the next few weeks will be adding more variations into their existing product portfolio.