Barcelona Firm Taps Kenyan Market, Sets Office in Nairobi

catalonia to invest in kenya

Kenya has become an investment hub for foreigners eyeing to tap into the vast market with their services and products, to become competitive through expansion.

Catalonia Trade & Investment a Catalan Government’s agency that promotes foreign investment and business competitiveness, headquartered in Barcelona, currently operating globally through a network of 40 offices all over the world has opened an office in Kenya facilitating direct trade linkages.

“We are a government agency tasked with promoting investments into the East African region and we identified Kenya as a strategic location to establish a presence for our planned East Africa expansion,” said Catalonia Trade and Investment director-in-charge of East Africa markets Robert Bach.

Executives in three Kenyan companies selected by Catalonia will be sponsored to attend a three-day Agritech fair in Barcelona, the regional capital. Bach said Catalan is at a two-way investment in all the goods and services sectors via direct and joint venture investments. Already, staff in the Nairobi office has been visiting industrial Area with a view of establishing available opportunities for Catalonia-based businesses.

Bach added that discussions were at peak to introduce Spain’s popular Sangria wine product to Kenya via a joint venture between a Catalonian company with a Kenyan firm that will source for ingredients from Catalonia for local processing while another is looking to tap into local farmer society with a view to introducing use of drones and information technology into precision agriculture.

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