Kenya has become an investment hub for foreigners eyeing to tap into the vast market with their services and products, to become competitive through expansion.
Catalonia Trade & Investment a Catalan Government’s agency that promotes foreign investment and business competitiveness, headquartered in Barcelona, currently operating globally through a network of 40 offices all over the world has opened an office in Kenya facilitating direct trade linkages.
“We are a government agency tasked with promoting investments into the East African region and we identified Kenya as a strategic location to establish a presence for our planned East Africa expansion,” said Catalonia Trade and Investment director-in-charge of East Africa markets Robert Bach.
Executives in three Kenyan companies selected by Catalonia will be sponsored to attend a three-day Agritech fair in Barcelona, the regional capital. Bach said Catalan is at a two-way investment in all the goods and services sectors via direct and joint venture investments. Already, staff in the Nairobi office has been visiting industrial Area with a view of establishing available opportunities for Catalonia-based businesses.
Bach added that discussions were at peak to introduce Spain’s popular Sangria wine product to Kenya via a joint venture between a Catalonian company with a Kenyan firm that will source for ingredients from Catalonia for local processing while another is looking to tap into local farmer society with a view to introducing use of drones and information technology into precision agriculture.