The novel COVID-19 pandemic saw telco giant Safaricom roll out a new service that enabled their customers to use Bonga Points to pay for essential goods and services. Dubbed Bonga for Good campaign, the initiative was to cushion Kenyans from the adverse financial effects of the virus and while at encouraging customers to donate their Bonga Points to those in need as a show of goodwill during this period.
To continue empowering Kenyans, Safaricom has opted to extend the Bonga For Good Campaign for an extra 30 days to June 3, 2020. As at the end of the first phase which kicked off on 3rd April, more than 200,000 customers had redeemed over 670 million points equivalent to over Ksh200 Million. Customers were able to redeem 1 Bonga point a 30 cents through Lipa na Mpesa merchants across the county, who have been accepting Lipa na Bonga points.
“By extending the initiative for a second month, we want to further support our customers to tap into the value of their Bonga Points to assist those in need as a sign of goodwill,” said Peter Ndegwa, Safaricom CEO.
Food, medicine, personal protective equipment, farm input and payment of utility bills are among the most purchased goods using Bonga points, by while others opted to redeem them for data bundles so they can spend more time online. Thanks to the campaign, corporates have found a way to contribute more to the less needy on society and support some of their employees who are struggling financially in this pandemic.
To redeem or transfer points, customers should dial *126#.
