Dubai based Majid Al Futtaim will today expand its footprint in Kenya by opening a new Carrefour store at the Junction Mall along Ngong Road. This move is in line with its initial plans of opening five hyper markets and 10 supermarkets in Kenya within five years of its entry.
Majid Al Futtaim opened the first Carrefour store at The Hub Karen back in 2016 while the other two opened last year at Two Rivers Mall and Thika Road Mall.
Franck Moreau, Country Manager, at Majid Al Futtaim – Retail Kenya said, “This is yet another significant milestone since we started operations in Kenya in 2016. We are pleased and honored to be bringing our services closer to our customers, by adopting the successful “partial selling area” model we first adopted last year, as we progressively prepare to have fully fledged operations in the popular mall.”
The new store will initially offer a selected range of products utilizing a partial selling area of about 1,300 square meters as the rest of the space gets refurbished. According to Moreau, once the refurbishment is done, the store will have 4,700 square meters of selling area and will stock more than 30,000 food and non-food products.
The Junction mall is strategically located and will be able to sufficiently fill the gap left by the previous tenant, Nakumatt by catering to shoppers along Ngong Road, Lavington and Dagoretti Corner.
Just recently, Cytonn Investments analysts noted that the retail sector was expected to see increased activity in 2018 through unveiling of expansion plans by retail chains thanks to a low retail penetration rate of 35 percent and a favorable macroeconomic environment.
For Majid Al Futtaim, this new expansion fits perfectly into its long-term strategy of catering to a growing middle-class population in need of a wide range of products sold at the best prices.