Celebrating 35 years in business, Equity Group unveiled its new identity aimed at creating a sustainable growth path and service delivery to the financial services environment, in its journey of transformation and regional expansion.
As part of its strategy for continued market leadership, while keeping its promise to stakeholders of modernizing its operations to serve its customers better, going forward, Equity will present itself as a unified brand, symbolised in the new logo now featuring “Equity” without an entity name such as Group, Bank, Insurance, or Investment Bank. This refreshed positioning follows an extensive three-year process of sounding out its current and future customer segments.
“We are proud of the role Equity has continued to play in the growth and prosperity of Kenya and its people. Our brand has carried us through a disruptive and trailblazing 35 years’ period. During this period, we have evolved from a small building society to a leading bank in East and Central Africa.
“We have become a leading digital bank while our social impact investments hold promise to secure our young people as our future servant leaders. The refreshed brand identity reflects the future we envision, one which communicates our global capability, strong heritage, innovative culture and agile business model that will carry and give the brand momentum,” said Equity CEO James Mwangi.
Equity maintains that this fresh identity matches the new realities, business model, customer segments and preferences and the evolving digital space; enabling it to focus on key areas that will see it remain relevant to the diverse and current consumer needs.
“From tomorrow you will see the new signage in all our branches, as part of our refurbishment plan to modernize and update its distribution network which includes branches, ATMs online platforms and third-party outlets such as Agent and merchant locations,” he added.
The refreshed look will first roll out in Kenya and eventually in all other markets where the Group has established its presence including Uganda, Tanzania, South Sudan, Rwanda, Democratic Republic of Congo (DRC) and now, Zambia, Mozambique, and Ethiopia.