As Safaricom celebrated its 19th Anniversary today, it unveiled a new strategy that is customer-centric with a commitment to be Simple, Transparent and Honest across all its products and operations.
For its customers, the company has unveiled a new data, calls and SMS plan that will offer data bundles and calling minutes with no expiry respectively made available immediately by dialling *544#. In the new plan, customers are empowered with the freedom to purchase both talk time and data bundles for any amount, starting as low as one bob.
Customers can now see how much data MBs, minutes and SMS they will get before completing the transaction. And as a permanent proposition, customers purchasing the new Call and SMS plans on *544# will get 50 per cent extra talk time with every purchase enabling them to talk more for less.
The Telco giant has also increased its data bundle sizes under the new plan by more than 45 per cent, especially for the more affordable price points. For Instance, a customer purchasing KES 5 worth of bundles will now get 10 MB with no expiry up from 7 MB that would expire in 24 hours.
“Over the last 19 years, we have come a long way together with our customers. As we celebrate our anniversary, it is a unique opportunity to reevaluate our operations to ensure that we remain relevant to our customers into the future. Today, we are starting afresh and going forward we aim to be even more Simple, Transparent and Honest in everything that we do. For our customers, we are a Safaricom that is there, For You,” said Michael Joseph, CEO, Safaricom.
All Safaricom shops across the country have been reorganized to provide a more personalized experience to customers. From 1st November 2019, new customers joining the network will get SIM cards for free at Safaricom shops and dealer outlets, upon which a customer will top up with KES 50 airtime to activate their line. Safaricom has also revamped its *100# menu, to allow for customers to see and stop promotional messages, view how much data they have used, get their PUK and much more.