East Africa’s Got Talent Introduced to Discover Region’s Youth Creativity

East Africa's Got Talent

Got Talent a British talent show TV format conceived and owned by Simon Cowell named as the world’s most successful reality TV format ever by the Guinness World Records, has finally been adopted for the East African Market.

Tanzanian Media conglomerate Clouds Media has today announced the inaugural season of East Africa’s Got Talent TV show which will be shot in Kenya, Uganda, Tanzania and Rwanda in partnership with Freemantle SYCO and Rapid Blue Productions from South Africa with the Kenyan version being sponsored by telco giant, Safaricom PLC.

East Africa’s Got Talent show, a franchise of “Got Talent” founded in 2014 has opened a platform to showcase and market artistic works of singers, dancers, instrumentalists, magicians, comedians and martial artist among other for a chance to be crowned the most talented East African.

“We are excited to bring this show to East Africa and give performers of any kind a chance to showcase their talent and tell the East African story through song, comedy, traditional music instruments and magic. We would like to thank Safaricom and all our other partners for coming on board and playing a part in discovering the next generation of talent from East Africa,” said Joseph Kusaga, CEO, Clouds Media International.

East Africa's Got Talent

Safaricom PLC has committed to the course, announcing its sponsorship of East Africa’s most awaited reality TV show, though digital platforms that will help promote talent across the region

” This year, our Safaricom calendar is championing for Kenyan art, and giving local artists a platform to gain the recognition they rightfully deserve. We are happy to announce our sponsorship of this iconic show which has been lauded as one of the world’s most successful reality TV franchise. We will have a multi-platform partnership that will feature on-air, digital and social integrations. Our plan is to create innovative content that will reach consumers at every single touch point,” noted Sylvia Mulinge, Chief Customer Officer, Safaricom PLC

KCFB Boss Ezekiel Mutua and Cabinet Secretary Sports Culture & Heritage Amina Mohammed warmly welcomed the investment into Kenya’s creative industry noting that it will provide provides an invaluable platform for artists to express their creativity, earn from their craft & plug into the economy by exploiting talents among the youths.

East Africa’s Got Talent will be hosted by Ugandan comedian Anne Kansiime. Qualified participants from Tanzania, Uganda and Rwanda will travel to Kenya for the Live shows. This is a great opportunity for Kenyans to demonstrate their talents to the whole of East Africa and ultimately change their lives that will see the winner receive a cash reward worth Ksh 5 Million as voted by the public

Auditions for the show will kick off in Kenya in May, with pre-auditions in Nairobi on 11th and 12th May 2019 at KICC and 19th of May in Nyali School, Mombasa, then move on to Uganda, Tanzania and Rwanda. The show, due to start airing in August this year, will have 10 episodes, with the semifinals and grand finalé shot live on location in Kenya.

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Inzillia is an avid reader and researcher on matters finance, business, government affairs, culture, and human interest stories. Poetry too. Email: inzillia@urbwise.com