Pay Television Company StarTimes Media in partnership with local content developers has unveiled a self produced entertainment channel dubbed Rembo TV. The Ksh 200M project will have a key focus on reality television shows targeting the women audience and with a language policy comprising of Kiswahili, English and vernacular.
Speaking during the unveil, StarTimes Chief Executive Officer Mr. Andy Wang noted that the company has responded to the growing appeal for authentic Kenyan content that subscribers can easily relate with as it rolls out exciting fresh shows that are expected to sustain the channel’s subscriber appeal moving forward.
“Our investment in Rembo TV is a statement of our long term commitment to the Kenyan market. As the 24 hour channel goes live, we intend to be home of uninterrupted entertainment attending to our subscribers demand for reality TV shows,” noted Mr. Wang.
The channel will be available on all the StarTimes bouquet options both on terrestrial and satellite platforms with the company eyeing growth in subscriber retention as well as listing new subscribers keen on the improved content towards growing the pay television company’s market share across three East African countries that is Kenya, Tanzania and Uganda.
Kenya Film Commission Chief Executive Officer Mr. Timothy Owase noted the continued investments in local productions is an indicator of the growth experienced in the industry with the commission aggressively positioning Kenyan productions to rival other competing industries in neighboring Tanzania and Nigeria.
“As local and foreign investors continue to show a keen interest in our work, it is a challenge to the industry players to continue churning out content that will effectively face off with the stiff competition from neighboring Tanzania and Nigeria. Rembo TV is a continuation of progressive efforts to not only grow viewership locally, but equally sustaining the industry as a viable business opportunity for both content developers as well as the artists,” said Mr. Owase.